Sonar Limited

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The Consensus

“There is no substitute for experience. I have worked with Grant while at two different organisations and he has more than once delivered game-changing insight for me. I am always impressed by the way he works with our customers to really open them up. He makes it look so effortless and natural, which is a sure sign of someone with considerable skill.”
Undisclosed FMCG / Retail Client

“Grant is without doubt one of the best qualitative researchers in New Zealand. You have the comfort of knowing that the best person is on the case. What really sets him apart from the rest is he always adds value to his research by making practical and implementable recommendations. In an industry where a hundred page PowerPoint presentation with no real insight is the norm, the clear and concise insights and recommendations that Grant provides ensures you will always get real value from his work.“
Tracey Trass - Sales and Marketing Manager – Neuroscience – Janssen NZ

“I have to say Grant is one of the best qualitative researchers I have come across. He is really easy to work with, passionate about research, and always acts with integrity. He works brilliantly with internal stakeholders and is attuned to commercial opportunity. He has stood out as someone who truly sees the real story behind consumer perceptions and behaviours. He is also not afraid to say things as they are, which is pure gold in a researcher.”
Undisclosed Financial Services Client

Award Wins
Grant has achieved some significant wins at the Research Association New Zealand Research Effectiveness Awards.


  • Overall Supreme Award.
  • Platinum Award in Social & Community category with Maritime NZ.


  • Platinum Award in Business to Business category with AstraZeneca.